As a worldwide audience eagerly awaits the Super Bowl on Sunday, February 11, a dozen sport management majors and four student broadcasters are already in Las Vegas, getting professional experience during the week leading up to the preeminent sporting event in the United States.
Students in the School of Business’s Sport Management program have been working the Super Bowl for several years, serving as runners and event management hosts in the events leading up to the game, as well as during the game itself.
Historically, because the reputation of the program’s students is so high, they have not merely been volunteers, but paid and contracted by the league and its partners. The hours are long, particularly on game day, when a 12- to 15-hour workday is common. But it provides the students with invaluable professional experiences that sets them apart from their peers in the industry.
This year, Annemarie Farrell, associate professor of Sport Management, will be joined by Matthew Andersen ’26, Drew Taylor ’25, Kaiden Malpasso ’26, Nina Singh ’24, Ben Magnotta ’27, Ari Jesselson ’25, Zachary Fogelman ’26, Bailey Fisher ’25, Jonah Feldstein ’25, Paige Davis ’26, Hudson Grumieaux ’24, and Annabella Yorio ’25.
While the sport management students will ensure those lucky enough to be taking part in official Super Bowl events during the week have what they need, a quartet of students from the Roy H. Park School of Communications will be informing and entertaining fans from around the globe as they report from Radio Row.