Sharing Ithaca College’s Story

Together the Communications, Marketing, and Creative teams work to promote the distinctive character, achievements, talents, and aspirations of the IC community.
Benefactors Circle and Peggy Ryan Williams Center at sunrise overlooking Cayuga Lake.

We tell the stories of our faculty, students, staff, alumni, and friends in diverse and vibrant ways that inform, engage, and inspire action. We partner throughout our campus to accomplish the following:

  • Articulate and celebrate IC’s unique place in higher education
  • Generate external visibility for faculty experts, student achievers, and distinctive programs
  • Share the hallmarks of the IC experience with prospective students and families
  • Help alumni stay connected to their alma mater
  • Share the college’s strategic efforts with clarity, care, and transparency

Areas We Cover

PR and Media

Our Communications team manages leadership messages and crisis communication, as well as IC News and media relations. 

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Creative Work, Content, and Marketing

Our Creative and Marketing teams manage the College's brand and help our campus partners strategize and solve their marketing, content, social media, and design needs.

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Web and Digital

We also manage the IC website, one of our primary tools for communicating with key audiences and presenting the college's public image.

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Our Mission

To champion the brand and reputation of Ithaca College, connecting people with the college and one another through authentic and compelling content.

Our Vision

To inspire excitement and engagement with Ithaca College.

Brand Strategy and Platform

To maintain and strengthen the Ithaca College brand, we have developed a brand strategy and brand identity standards for all communications.

The clear and consistent use of these standards across the college reinforces positive brand recognition and engagement by creating an emotional connection with our audiences: prospective students and their caregivers, alumni, faculty, staff, and the broader community. Consistency in visual identity also protects Ithaca College’s licenses and trademarks and increases the value of our identity over time.

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Working With Us

We are responsible for developing and implementing integrated communications and marketing strategies to support the focus areas listed below. Our work provides a foundation for generating a strong, positive reputation for the college.­

  • Brand reputation and visibility
  • Enrollment
  • Advancement
  • College-wide strategic initiatives and priorities
  • Emergency, crisis, and public information

To be considered strategic for our work, initiatives must have a primary focus on Ithaca College’s goals for yield, retention, or advancement and serve to enhance Ithaca’s visibility and brand reputation. Our level of support and type of partnership depends on project characteristics.

A Note about Accuracy

In all of the publications, statements, reports, stories, media releases, social media, marketing materials, and other information that Marketing Communications manage, accuracy and truthfulness is required. The process to ensure this standard entails the following steps, which are applied as appropriate based on the type of project:

  • Verifying information with subject matter experts or content owners
  • Researching with authoritative sources such as the Office of Analytics and Institutional Research, the Ithaca College library archives, or other official college records
  • Fact checking through independent external sources and publications
  • Verifying directly with the subjects of stories

In an instance when an error does get published, the office will run a correction (in the case of news stories or magazine publications) or revise and replace the erroneous material (in the case of non-publication material).

Contact Us

For media: (607) 274-1440 or news@ithaca.edu

To suggest a story idea: stories@ithaca.edu

For general inquiries about our work, or questions about a project:

(607) 274-1555