Professor Yvette Sterbenk (Strategic Communications) with co-authors Sara Champlain (University of North Texas), Kasey Windels (University of Florida) and Summer Shelton (University of Idaho) published "Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality" in the Journal of Business Ethics.
The article examines femvertisements - advertisements with a feminist message - to see if companies that win high-profile awards for these kinds of ads back their messages up with strong commitment to women's issues internally and externally.