The Park School course "Communicating with Stakeholders" (STCM 31100) has recently been re-designed and specifically invites business school majors and minors who have taken any 200-level course in FINA, SMGT, MGMT, or ACCT. The class would be of specific interest to students interested in employee communications, business regulation, customer relations, fundraising, or financial communications.
It explores the strategies and tactics employed by communication professionals in engaging and influencing internal and external organizational stakeholders including employees, customers, donors, stockholders, lawmakers and regulators, community neighbors, the press, and business partners. Students will learn and apply legal reporting requirements, current practices, communication and collaboration tools and methods, and ethical considerations related to the various ways that organizations of all types interact with key constituencies. It will be offered Tues/Thurs at 1:10 and is a 3 credit course.