The pandemic intensified and accelerated entertainment industry moves to multiply platforms, use long tail marketing, dispose of appointment viewing, recycle legacy content, and data mine. The expansion of streaming, blockbusters, day-and-date releases, peak TV, content migration across platforms, and new technologies has created perhaps the biggest disruption and reorganization since the coming of sound or the Paramount Decree of 1948.
Join us for this free, open-to-the-public event
Wednesday February 22, 7:00 - 8:30 p.m.
Park Auditorium
Roy H. Park School of CommunicationsIthaca College
Ithaca, New York
Speakers
Welcome:
Michael Johnson-Cramer, Dean, School of Business
Moderator:
Brett Bossard, Executive Director of Alumni and Family Engagement, Ithaca College
Speakers:
Adam Birnbaum, founder and president, Nova Theatre Cinema and Director of Film Programming, Avon Theatre Film Center (Stamford, CT)
Johnine McCartney, Associate Professor of Marketing and Interim Program Director for the MBA Program in Entertainment and Media
Jack Powers, Professor and Chair of the Department of Media, Arts, Sciences, and Studies
Ellen Staurowsky, Professor of Sports Media
Click HERE for more extended bios of speakers
Cosponsored with the School of Business and the Park Communications Forum
