Two teams of Integrated Marketing Communications (IMC) majors were selected to progress to the national finals in the Washington Media Scholars Media Plan Case Competition! The two teams are Kirsten Hamberg ('23) & Robby Zweesaardt ('23), and Claire McGinnity ('24) & Brady Spaulding ('23).
IMC students win trip to national media planning competition finals
By Lisa Farman, March 31, 2023
After a double-blind review of submissions in the qualifying round of the contest against students from across the country, the top 26 teams were chosen to contend in the semi-finals. All three Ithaca College IMC teams who entered were selected as semi-finalists. Semi-finalist teams then created media plans that were reviewed by an expert panel of judges, and the best six teams in the country were selected to advance to compete this summer in Washington, D.C. for the National Excellence in Media Award and $18,500 in scholarships. This is the first time that TWO teams from the same school were selected as finalists, and both teams will represent Ithaca College.
The finalist teams have earned a week-long, all-expenses-paid trip to D.C., including networking and training with media professionals from media organizations such as POLITICO, Google, iHeart Media, and The Washington Post. They will present their plans to media executives in the final competition, on June 8. Their competition advisor, Dr. Lisa Farman, will accompany both teams to the finals.
Congratulations to both IMC finalist teams, and good luck in Washington, D.C.!