The IMA Educational Case Journal has published Via’s Cookies: Cookies to Change the World.The case tells the story of Via’s startup, teaches about budgeting and decision making, and sprinkles in some social justice. Dr. Shackell & Via published the case based on an independent study project that Via did in Spring 2022. The case has four videos that help tell the story of Via’s business. To obtain a copy of the case, go to https://www.imanet.org/en/About-IMA/Professional-Publications-and-Reports/IMA-Educational-Case-Journal/. For more about Via’s Cookies and her social mission, visit https://www.viascookies.com/.
IC Alum and School of Business Professor Publish Teaching Case
By Margaret Shackell, July 31, 2024