WalletHub, a personal finance website that offers personal finance tools for users, invited Professor Scott Hamula, Chair of the Department of Strategic Communication, to examine the marketing of Nationwide Insurance. The two areas explored are: 1) How valuable would you say the “Nationwide is on your side” jingle has been for Nationwide? and 2) With more people buying insurance online, do you think Nationwide will move toward having fewer local agents available, even for existing customers?
Scott Hamula Invited by WalletHub to Examine Nationwide Insurance Branding
By Scott Hamula, January 9, 2025
Prof. Scott R. Hamula