Ithaca College President La Jerne Terry Cornish has announced the appointment of Rakin “Rock” Hall to serve as the college’s Vice President for Enrollment Management. Currently the Vice President for Enrollment Management at Arcadia University in Glenside, Pennsylvania, Hall is expected to help IC meet the vital enrollment needs that are central to the college’s ongoing institutional priorities.
“We are excited that Rock will bring his 25 years of expertise and influence in the national enrollment sphere to his work at Ithaca College,” said Cornish. “He understands the landscape from coast to coast, and we can leverage his knowledge to attract prospective students from across the country to South Hill. In speaking with Rock and considering his candidacy, it became clear that he is a mindful leader who puts people at the center of every narrative and works to maximize outcomes for his colleagues and his institutions.”
Hall will be responsible for leading the teams in Undergraduate and Graduate Admission, Student Financial Services, Constituent Engagement Strategy, the Center for Career Exploration and Development, and the Center for Student Success and Retention.
At Arcadia, Hall’s accomplishments have included increasing deposits by 24% and retention by 3%, reimagining the recruitment campaign to incorporate greater faculty and parent involvement, increasing partnerships with community organizations, and working with campus partners to establish a welcome center to provide a warm and engaging presentation space for prospective students and their families.