The vice president for marketing and communications is a redefined role at the college, designed to elevate the institutional brand and all marketing, communications, and messaging activities, and to ensure that internal and external audiences alike have an increased awareness and refined understanding of the college, its ambitions, and its role in higher education.
Mark Eyerly served from 2016-22 as vice president for marketing communications at Lafayette College in Pennsylvania, where he transformed the marketing communications function into a strategic partner for enrollment growth, fundraising success, and faculty visibility. His work helped the college achieve record highs in both admission applications and fundraising and made Lafayette a more visible player in the higher education sector.
Eyerly previously held marketing and communications leadership positions in the LeBow College of Business at Drexel University, the University of Pennsylvania School of Law, and Temple University. He has also led a consulting practice that advised higher education and nonprofit clients on strategy, branding, media relations, and marketing. Earlier in his career, he served in communications roles at Cornell University. He holds a bachelor’s degree in journalism from Temple and a master’s degree in organizational dynamics from Penn.
“I firmly believe that IC has the potential to become a national leader in demonstrating the relevance and value of higher education,” said Eyerly. “What better platform than a college where integration of the liberal arts, professional education, and graduate study is part of the DNA? Where the faculty consists of teachers who also are scholars and creators. Where an interdisciplinary curriculum complements learning for its own sake with preparation for professional careers and lives of service. And where there are tangible, effective commitments to confronting the sector’s economic challenges and creating a diverse, equitable, and inclusive campus.”
