Psychology majors Caelee Bouley ’25, Emma O’Brien ’26, and Mattie Ng ’26 coded nearly 3,000 advertisements appearing in 128 issues of TV Guide, spanning 16 separate years from 1974 to 2019. Working with Dana Professor of Psychology Cyndy Scheibe, who also serves as the executive director of Project Look Sharp, the college’s media literacy program, the trio analyzed target audiences and how the products advertised changed over time, as well as the decreasing number of overall advertisements.
“Knowing how prevalent advertising is in society, and how it affects us, we wanted to see the changes that had been made, and their possible impact,” said O’Brien.
“It’s an exciting opportunity. We put together a lot of work, so it’s great to have a chance to present it at an event like this,” said Bouley.
Some of the research presented during the symposium originated outside of classes. Physics major Daveigh Robbins ’25 and environmental science major Nandini Agarwal ’25 conducted research on methane emission quantification under Eric Leibensperger, assistant professor of physics and astronomy, as part of the Summer Scholars Program housed in the School of Humanities and Sciences.