Game On From Day One

Produce and broadcast live sporting events—on campus, across the nation, and around the globe.
Student sportscaster in suit and tie standing on a TV set.
Nobody Rides the Bench

Unlike Division I (DI) schools where games can only be broadcast by the networks, our students have opportunities to fill every role, from sideline reporter to play-by-play announcer, director, camera operator, and executive producer.

Katelyn Hutchison
Untold Athletes: Katelyn Hutchison

When Sports Media major Katelyn Hutchison isn't producing sports media, she's running track and field at Ithaca College. And when she's not running track, she's advocating for social justice: "There’s no reason why people with big platforms should not be promoting or talking about what’s going on. Everybody loves sports, so if sports allows themselves to give social justices a voice – then that’s a huge help.” 

The B.S. degree in Sports Media provides students with course-specific training and experiential-learning opportunities to engage in the constantly evolving field of sports media. Students learn and apply the technical skills of covering sports events on deadline; producing live and recorded multimedia and broadcast content; and developing the conceptual skills of strategy, sports communication theory, and best practices.

From day one, you will be enrolled in classes in your major that give you a foundation to such potential career paths as field producer, sports information director, sports anchor, publicist, planner, marketer, social media strategist, and more. 

Sports Media students supplement coursework with required internship experiences and by getting involved with student media and athletics at Ithaca College, including the campus television station (ICTV), the campus radio stations (92 WICB and VIC), and the campus newspaper (Ithacan). The Gridiron Report, Big Red Faceoff, Sports Final, and So You Think You Know Sports are long-running ICTV productions, entirely produced, directed, scripted, and reported by students.

Students regularly receive internship offers at NBC to help its Olympic coverage, and they are able to study and work in sports internships for a semester at our Los Angeles center or in New York City, among other opportunities. Some of the internship placements include ESPN, NBA, MLB, NFL, NHL, NCAA, PGA, MLL, WNBA, USTA, Madison Square Garden, Barclays Center, MetLife Stadium, CBS Sports, Fox Sports 1, NBC Sports, MLB Network, NBA Entertainment, Sports Illustrated, IMG, and Octagon Sports. They can also intern right in Ithaca during the academic year at The Ivy League Digital Network affiliated with Cornell University athletics.

By the time you graduate, you’ll be prepared to lead, manage, support, and create the next generation of sports media programming.

Clubs, Internships, and Student Media

student with Olympics flag
NBC Olympics Internships
Our students have been selected by NBC to intern for both winter and summer Olympics since 2006.
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Hold That Thought logo
Hold That Thought
ICTV's sports debate show that won a national College Television Award.
Watch Episodes
Danielle Allentuck, student
AWSM
IC has a chapter of the Association of Women in Sports Media dedicated to promoting professionalism and career development.
Get Involved
Closeup of TV production equipment and monitor, depicting a student in front of a stadium.
State-of-the-Art Facilities

Park houses over $5 million total assets including two state-of-the-art television studios; a sound stage; a remote TV broadcast truck with four high-def cameras; audio, radio, and photography studios; 14 media labs and classrooms; student workrooms for co-curricular media; and a 200-seat auditorium with 4K projection.

Learn More
Ed Cohen and Brendan Burke alumni and sports reporters
Alumni Careers Start Here

MSG Networks recently had IC alumni Brendan Burke and Ed Cohen sit down together for a piece on their Connections show to discuss how their careers at MSG started at Ithaca. 

Watch Their Interview Here

SPORTS MEDIA PROGRAM CONTACT INFORMATION

If you have questions about the program and/or want to schedule an individualized meeting, please contact Professor Mead Loop, program director of Sports Media.

607-274-3047