Explore the World of Business

Imagine the business world, and start to find your place in it. That’s where your first business course comes in. In 2015, a group of IC faculty asked: How can we build the ideal starting point for a business education? The course they built, World of Business, won the 2017 Innovation in Teaching award at the Middle Atlantic Association of Colleges of Business Administration. Since then, hundreds of students have started their business education by taking the course. In 2024, we continued to innovate and reinvented World of Business 2.0. This is now the cutting edge in learning, doing, and building a community of students curious about business.

Learn about a range of companies and find out how the world’s most successful businesses work. The course gives you an introduction to the basics of building a brand, analyzing a stock, and starting a company. Every three weeks, you and your team stand up and pitch (a marketing pitch, a stock pitch, and a venture pitch). At the end of the semester, you'll present to a panel of experts in the field (alumni, executives, faculty). It's a great experience. Along the way, you'll ask yourself: What intrigues me? What am I good at? Those questions help you start your own journey in business.

From your very first day in the course, you will interact with the School’s career specialist. Our award-winning Professions Program is a four-year experience designed to help you explore career options and succeed on the job market. The World of Business course includes a series of career workshops on goal-setting, creating your first resume, and using LinkedIn to build your professional network. 

If you’re a business major, your World of Business professor will also be your advisor for your first two years. Your professor will become your mentor and will get to know your ambitions, your talents, and your areas for growth. We’re here to help you begin to design your business education.