Arhlene Flowers
Professor, Strategic Communication
School: Roy H. Park School of Communications
Phone: 607-274-3066
Email: aflowers@ithaca.edu
Office: Roy H Park School of Communications 366, Ithaca, NY 14850
Specialty: Integrated Marketing Communications, Global Public Relations, PR Strategy, Writing, PR Case Studies
Arhlene A. Flowers joined Ithaca College in 2006 as an assistant professor and was promoted to associate professor in August 2012 and to full professor in August 2020. She teaches in the Advertising, Public Relations, and Marketing Communications Program (formerly Integrated Marketing Communications) in the Department of Strategic Communication. Her book, Global Writing for Public Relations, was published by Routledge, a global publisher of academic books, journals, and online resources in the humanities and social sciences. Currently, she is working on a co-authored book on case studies. She also has written book chapters, academic articles, and industry trade articles on communication and public relations topics.
She received Ithaca College's Faculty Excellence Award and the Public Relations Society of America's inaugural Educator of the Year Award by the Rochester Chapter in 2022. Her students' projects also have received various awards.
She has extensive public relations and marketing experience on both the agency and corporate sides. She can help students learn how to help organizations launch new products and services, revitalize existing ones, reach new markets, overcome crises and marketing challenges, and enhance awareness among shareholders.
She has held management positions at leading New York City agencies, including Ruder Finn and Hill and Knowlton. She has represented public and private companies, government organizations and nonprofits, such as airlines (Air France, KLM Royal Dutch Airlines, Royal Jordanian Airlines, Singapore Airlines, South African Airways), destinations (Catskill Region, Indonesia, Jamaica, Puerto Rico, St. Lucia), economic development (Hartford, Connecticut; Indonesia), hotel companies (Four Seasons Hotels and Resorts, Homewood Suites by Hilton, Marriott Resorts, Regent International Hotels), publishers (Lonely Planet), real estate (Four Seasons Clubs; Palm Coast, Florida), beverages (Mount Gay Rum, Robert Mondavi) and art organizations (Byrdcliffe Arts Colony).
On the client side, she served as corporate public relations director worldwide at Four Seasons Hotels and Resorts, based in its corporate headquarters in Toronto. At Four Seasons, she managed the corporate PR department and directed PR agencies in the U.S. and Europe for this publicly held company and its portfolio of luxury hotels and resorts on six continents, as well as its real estate developments. She also represented the hotel company as a client at two public relations agencies.
In the crisis communications arena, she has dealt with crime, terrorism, airline hijackings, accidents, hurricanes, floods, earthquakes, labor disputes, boycotts, and food poisonings.
Born in Hawaii and raised in New York, Arhlene holds a Bachelor of Arts from New York University and a Master of Professional Studies from the New School in New York City. She also serves as the faculty advisor to Ithaca College's Chapter of the Public Relations Student Society of America.
Arhlene has represented clients on six continents and has traveled throughout five continents – and hopes to visit Australia and Antarctica in the future.