Scott Erickson

Professor, Marketing
School: School of Business

Recent Publications

Books

Marketing Essentials for a Digital World, Flip Learning, State College, PA, 2022

New Methods of Marketing Research & Analytics, Edward Elgar: Northampton, MA, 2017.

Proceedings of the 13th Conference on Intellectual Capital, Knowledge Management, and Organisational Learning, with Helen N. Rothberg (eds.), Academic Conferences & Publishing, International: Reading, UK, 2016.

Intelligence in Action: Strategically Managing Knowledge Assets, with Helen N. Rothberg, London: Palgrave Macmillan, 2012.

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy, with Helen N. Rothberg, Boston: Butterworth-Heinemann Elsevier, 2005.

Refereed Journal Articles

“Tacit Knowledge Acquisition & Sharing, and Its Influence on Innovations: A Polish/US Cross-country Study,” with Wioleta Kucharska, International Journal of Information Management, 2023, 70, 102647, https://doi.org/10.1016/j.ijinfomgt.2023.102647.

“A Multi-industry and Cross-country Comparison of Technology Contribution to Formal and Informal Knowledge Sharing Processes for Innovativeness,” with Wioleta Kucharska, Knowledge and Research Policy, 2023, 30, 300-316, https://doi.org/10.1002/kpm.1755.

"A Comparative Study of RFID Adoption Patterns in Retail,” with Narges Kasiri & Gerd Wolfram, International Journal of RF Technologies: Research & Applications, 2021, 12:1, 15–34.

“A Person-Organization Fit Model of Generation Z: Preliminary Studies,” with Magdalena Graczky-Kucharska, Journal of Entrepreneurship, Management & Innovation, 2020, 16:4, 149-176, doi: 10.7341/20201645.

“The Influence of IT Competency Dimensions on Job Satisfaction, Knowledge Sharing, and Performance Across Industries,” with Wioleta Kucharska, VINE Journal of Information and Knowledge Management Systems, 2020, 50:3, 387-407, https://doi.org/10.1108/VJIKMS-06-2019-0098.

Book Chapters

“Competitive Advantage from AI Digital Transformation: Intangibles Still Matter,” with Helen N. Rothberg, in Leibowitz, J., ed., Digital Transformation & Society, World Scientific Publishing: Singapore, 2024, 45-63.

“Assessing Technology Brands with Digital Media” in Kucharska, W. & Lechman, E., eds., Technology Brands in the Digital Economy, Routledge: London, 2023, 91-107.

“Sharing Knowledge with the Government: Implications of FOIA Requests,” in Albastaki, YA., Al-Alawi, A.I. & Al-Bassam, S.A., eds., Handbook of Research on Implementing Knowledge Management Strategy in the Public Sector, IGI Global: Hershey, PA, 2019, 143-158.

“Akkureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing,” in Debra A. Basil, Gonzalo Diaz-Meneses & Michael D. Basil, eds., Social Marketing in Action: Cases from around the World, Springer Nature: Cham, Switzerland, 2019, 311-326.

“Intangible Dynamics: Knowledge Assets in Context,” with Helen N. Rothberg, in Suliman Hawamdeh & Hsia-Ching Chang, eds., Analytics & Knowledge Management, Auerbach/CRC Press: Baca Raton, FL, 2018, 325-354.

“Predicting Strategic Actions across Industry Sectors: The Role of Intangible Dynamics,” with Helen N. Rothberg, in Stavros Sindakis & Panagiotis Theodorou, eds., Global Opportunities for Entrepreneurial Growth: Cooptition and Knowledge Dynamics within and across Firms, Bingley, UK: Emerald, 2018, 275-294.