Professor Sterbenk regularly publishes and presents about corporate activism, event studies and teaching and learning methodologies. She joined Ithaca College in 2015 with more than 20 years of professional experience in event planning, promotions, marketing communications, media relations and digital media management for non-profit organizations and consumer brands. Professor Sterbenk holds an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA).
You can see her current CV here.
Master of Arts (2000), Emerson College
Integrated Marketing Communication, Lambda Pi Eta
Bachelor of Arts (1992), Adelphi University
Anthropology, minor in French, Honors in Liberal Arts
Recent Research
- Sterbenk, Y. (2022, August). Exploring critical issues in event planning through a group research and jigsaw presentation project. Journal of Hospitality, Leisure, Sport & Tourism Education, 31. https://doi.org/10.1016/j.jhlste.2022.100401
- Sterbenk, Y., Ward, J., Luttrell, R. & Shelton, S. (2022), Silence has no place: a framing analysis of corporate statements about racial inequity, immigration policy, and LGBTQ rights. Corporate Communications: An International Journal, Vol. 27 No. 2, pp. 404-421. https://doi.org/10.1108/CCIJ-09-2021-0106
- Sterbenk, Y., Champlin, S., Windels, K., & Sheldon, S. (2021, March) Is Femvertising the new greenwashing? Examining corporate commitment to gender equality. Journal of Business Ethics. https://doi.org/10.1007/s10551-021-04755-x
- Windels, K., Champlin, S., Sheldon, S., Sterbenk, Y., & Poteet, M. (2019, November). Selling Feminism: How female empowerment campaigns employ elements of a Postfeminist sensibility. Journal of Advertising. DOI: 10.1080/00913367.2019.1681035
- Article placed as a runner-up for the Journal’s 2020 Best Article Award.