• Advertising, Public Relations, and Marketing Communications (B.S.)
• Communication Strategy and Design (B.S.)
• Documentary Studies and Production (B.A.)
• Film (B.F.A.)
• Journalism (B.A.)
• Sports Media (B.S.)
• Television, Photography, and Digital Media (B.S.)
• Writing for Film, Television, and Emerging Media (B.F.A.)
• Park Pathways
Communication is the key to success; the key to making change happen.
Learn to promote causes, motivate change, and enlighten people to be their best selves at work and in their communities. Be an agent for positive change using contemporary media and technology.
Develop vision. Create strategy. Lead change.
Explore everything from corporate and crisis communications to event management, then use those skills to leverage change around you.
Starting in fall 2024, the Roy H. Park School of Communications will offer the following majors:
The way an organization communicates can be the key to its success or failure. Communication Strategy and Design (formerly Communication Management and Design) is designed for students who want to be part of the solution and lead the creative and strategic communication functions that create change. This degree provides students with the fundamental principles and skills used create social impact, develop the vision, invent strategy, and design of communication solutions for all organizations.
Courses teach you how to guide businesses, non-profit organizations, and government agencies in communicating with their employees and society. Students learn to use their creativity purposefully and connect it strategy to design effective communication solutions and campaigns. Our graduates are able to utilize best practices that form the vision and strategies to maintain and protect organizational reputation while promoting socially responsible business practices.
Course offerings include Introduction to Strategic Management, Presentation & Graphic Design, Leading Effective Teams, Instructional Design, Public Relations, Live Events & Society, Web Design, and more!
Areas of Focus
As a Communication Strategy and Design student, you’ll have the opportunity to gain expertise in an area that is aligned with your career aspirations and passions. Our areas of focus are designed in conjunction with your academic advisor to meet your education goals. Below are some areas of focus that you can pursue.
• Instructional Design and Technology
• Communications for Social Impact
• Event Management
• Corporate Communications
• Interface and Experience Design
• Communication Consulting
Minor in Communication Strategy and Design
A minor in Communication Strategy and Design enables students to learn about how vital strategic communication is to the success of all organizations. This minor is a wonderful complement to just about any major because it provides you with a broad understanding of the communication functions in businesses, nonprofit organizations, and government agencies.
Applications for the minor are accepted on a rolling basis throughout the academic year. Students must have a minimum cumulative GPA of 2.50 in order to apply to the minor, but this minimum does not guarantee acceptance. This minor is not open to Communication Management and Design majors.
Students accepted into the minor are strongly encouraged to complete an academic plan with their minor adviser.
Communication Strategy and Design Faculty
Meet our dedicated faculty members and learn more about their areas of interest and specialization.
Student Experiences
Internship Experiences
Help to manage live events and concerts, create online training, manage a brand's digital/social media... and more.
Park Promotions
Our in-house PR and event agency will enable you to flex your graphic design, social media, and event planning skills.
Conferences
Work with faculty and attend conferences such as the Consumer Electronics Show or International Crisis & Risk Communications.
Alumni Profile: Cornell Woodson '09
Cornell Verdeja-Woodson, Ph.D. is the Director of Equity and Belonging at Zillow, and he runs his own diversity consulting company, Brave Trainings.
The CMD degree taught him project management, training development, facilitation, organizational change, employee retention, consulting, fundraising, program development, assessment, and event planning.
Contact our faculty and staff
The degree program director for CMD is Professor Dennis Charsky.